Press Releases
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launch of iPhone 18 Pro and iPhone 18 Pro Max with Apple fans
at a launch party
Enjoy handset offers from as low as HK$0, plus complimentary
limited-edition premium phone accessories gift box worth HK$1,990
18 September 2026 - Hong Kong - 3 Hong Kong and 3SUPREME, mobile brands of Hutchison Telecommunications (Hong Kong) Limited, today celebrated the launch of the iPhone 18 Pro and iPhone 18 Pro Max with a large-scale launch party.
A restaurant at ELEMENTS in Tsim Sha Tsui was transformed into a one-day pop-up store, where customers who had pre-ordered the latest iPhone models were among the first to collect their devices in a chill and welcoming atmosphere. Customers also received a limited-edition premium phone accessories gift box valued at HK$1,990.
One-day pop-up store delivers a refreshing experience with a limited-edition premium phone accessories gift box worth HK$1,990
The one-day pop-up store was meticulously designed to create a distinctive atmosphere for the launch event. Customers who had pre-ordered their devices were invited to collect them in cosy and relaxed setting, where they could savour a selection of exquisite refreshments while completing handset collection procedures. The event offered an extraordinary first-day iPhone pickup experience.
To mark this special occasion, 3 Hong Kong and 3SUPREME have specially curated a limited-edition 3 × inno3C premium phone accessories gift box for customers collecting their new devices at the event. Designed to meet both day-to-day and travel needs, the gift box features a selection of premium and practical accessories with a total value of HK$1,990.
The gift box includes an ultra-slim magnetic protective case for the iPhone 18 Pro / Pro Max made from Kevlar para-aramid fibre, a material widely used in body armour and aerospace applications; the inno3C G5S safety battery magnetic wireless power bank (5,000mAh), certified by CCC and CE; the design-registered i-45RT 45W 3-output GaN fast-charging rotating travel adapter; the i-2M240-12 240W Type-C magnetic organised cable; and the i-FP20 passport holder, officially certified by Apple Find My for item tracking. All accessories are ready to complement and enhance the new iPhone experience from day one.
Executive director and CEO welcomes customers at handset launch in appreciation of longstanding support
Raymond Ho, Executive Director and CEO of Hutchison Telecommunications Hong Kong Holdings Limited, visited the venue to rally the team and stepped into the role of "Pop-up Store Manager for a Day". Joining frontline colleagues, he welcomed customer Ms Wong and expressed gratitude for her continued support of 3 Hong Kong. Ms Wong opted for the all-new Glacier iPhone 18 Pro Max 512GB, which she pre-ordered immediately following the official announcement. Sharing her excitement, Ms Wong noted that this year's launch experience was full of surprises, highlighting the limited-edition premium phone accessories gift box as both practical and collectible-a genuinely thoughtful touch.
Handset subscriptions from HK$0 with curated privilege suite
3 Hong Kong and 3SUPREME are rolling out an extensive selection of privileges for iPhone 18 Pro and iPhone 18 Pro Max subscriptions. Customers subscribing to the World Plan, featuring seamless shared data across Hong Kong and 222 worldwide destinations, can purchase a new iPhone from as low as HK$0 and enjoy the following perks:
- An additional HK$500 handset discount for existing customers
- An extra HK$400 handset discount upon trading in any handset
- 36 months of interest-free instalments on iPhone, Apple Watch, and designated accessories
- Designated HSBC credit cardholders enjoy an extra HK$100 handset discount or a HK$100 monthly fee rebate
- Free 24-month worldwide travel insurance
- A complimentary Shenzhen indoor ski resort ticket set, including round-trip shuttle bus transfers
For more details and pre-orders, visit the websites of 3 Hong Kong and 3SUPREME.
*Applicable to handset discounts for existing customers. A designated contract is required. Terms and conditions apply. ^Applicable to designated destinations and networks.
Raymond Ho, Executive Director and CEO of Hutchison Telecommunications Hong Kong Holdings Limited, rallied the on-site team and stepped into the role of "Pop-up Store Manager for a Day".
Mr Ma, a loyal 3 Hong Kong customer of 20 years, was the first in line to receive his device at the launch party, choosing the silver iPhone 18 Pro 512GB.
3 Hong Kong and 3SUPREME specially curated a limited-edition 3 × inno3C premium phone accessories gift box valued at HK$1,990, allowing customers to equip their devices right after collection.
The gift box features five essential accessories valued at HK$1,990 in total: an ultra-slim magnetic protective case for the iPhone 18 Pro / Pro Max, the inno3C G5S safety battery magnetic wireless power bank (5,000mAh), the i-45RT 45W 3-output GaN fast-charging rotating travel adapter, the i-2M240-12 240W Type-C magnetic organised cable, and the i-FP20 passport holder.
About Hutchison Telecommunications (Hong Kong) Limited
Hutchison Telecommunications (Hong Kong) Limited ("HTHK"), a leading mobile operator in Hong Kong, offers diverse and advanced mobile telecoms services under the 3 Hong Kong, 3SUPREME, SoSIM and MO+ brands, addressing different needs of the consumer market. HTHK is also dedicated to developing business and enterprise solutions under the 3Business brand in the corporate market spanning mobile commerce, information technology, smart city, the Internet of Things and big data. HTHK channels the latest technologies into innovations that set market trends and steer industry development.
HTHK is the mobile division of Hutchison Telecommunications Hong Kong Holdings Limited (stock code: 215), a group member of CK Hutchison Holdings (stock code: 1). For more information on HTHK, visit www.hthkh.com.
